Thanks to reporter Emma Reilly for this lovely piece in the Spec:

In an era of online dating algorithms and swiping right to find love, Joanne Davis is relying on good, old-fashioned gut instinct to help fellow Hamiltonians.

Davis is the matchmaker for the new Hamilton branch of the successful Toronto business: Friend of a Friend Matchmaking. A self-described "yenta," her job is to meet romantic hopefuls, get a feel for their personalities, and – if all goes according to plan – connect them with someone in the hopes that sparks will fly.

"I know that people find love in unusual ways," says Davis who, coincidentally enough, met her husband of 20 years through a friend of a friend.

"I think I'm a pretty good judge of character, and I feel like I have a good sense of the kind of people that get along."

At first glance, using a matchmaker in the age of online dating may seem as anachronistic as churning your own butter. But Davis says it's a perfect fit for a wide range of people —including those who have tried dating websites and are sick of striking out online.

"I think for a lot of people it was fun for awhile, but it's not fun anymore," she said. "I think that people are also charmed by the idea that they have a matchmaker or a yenta."

Davis says the service is also useful for those who work odd hours, who don't want to have their face broadcast on an online dating site, or for older singles who may not be as comfortable with technology.

Read the rest of the article here.

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AuthorSofi Papamarko