So how does this work, anyway?
Click on APPLY ONLINE and fill out the wee form. If you're a good fit for the service and our current roster, we'll be in touch. Easy as peach pie!
I don't live in Toronto (GTA), Hamilton, Burlington or Ottawa. Can I still sign up?
I'm afraid not. Unless you're in these cities on a weekly basis for school, work or family obligations, we are unable to take you on as a client at this time.
Okay, let’s be real: how much is this going to run me?
Friend of a Friend Matchmaking Inc. is an affordable alternative to other personal matchmaking services. These can run you anywhere from $500 to $10,000 per year for an “executive” service, whatever that means. (Our guess is it means you wear a lot of suits, have many power lunches and travel business class. Sounds nice. Buy me things?)
Match.com, a popular online dating website where you do all of the work and message back and forth with strangers times infinity, potentially never even landing one single date, costs close to $300 for a year of membership (we know because we have paid this).
One year as a client of Friend of a Friend costs $279 + HST (for men), $369 + HST (for women) and $299 for new LGBTQ+ clients. The service is more expensive for heterosexual women due to simple supply/demand: there are ten female applicants for every hetero male applicant., so we can't take everyone. (On that note: get in there, guys! The odds are pretty great!)
1) A digitally delivered love and personality survey.
2) A one-on-one interview with your yenta where she will take the time to get to know you and understand your personality and dating needs.
3) One full year on the Friend of a Friend Matchmaking roster. Depending on the client base, you will be matched with between 1 - 5 people during the course of the year (usually averaging 2 matches). We meet every single one of our clients in person.
4) A monthly e-newsletter featuring prizes, giveaways and discounts.
5) Personal email communication with our yentas (feel free to ask for and offer feedback on dates, ask for advice about navigating rejections or follow-up dates, send cute kitten forwards, etc.)
At the end of your calendar year, you will be given the option to renew for another year at $99 (plus HST). This renewal allows you to stay on the roster in case a new match for you registers, but this does not guarantee any matches (we are unable to guarantee that anyone suitable for you will sign up during this time).
Why do you think you're better than online dating?
1) Online dating can be super frustrating and time consuming.
2) We do most of the work for you. We are here! Here we are! Holding your hand! Everything's going to be fine.
3) If anonymity is important to you, rest easy knowing that your face isn't going to be plastered on a dating site somewhere, vulnerable to jerks adding curly moustaches to it using MS Paint! For kicks!
4) We will aim to connect you with between one and five date matches over the course of twelve months (the average is two). If we fall short of this standard, we will extend your membership for free for another year.
5) You know when you sign up for a thing and then your term comes to an end and they automatically charge you for another six months of that thing without your permission? Yeah. We will never, ever do that.
6) We are cheaper than other personal matchmakers by hundreds -- even thousands -- of dollars. Financially, we are about the same amount of money as Match.com and similar sites that don't even use human interaction to select matches. OH AND ALSO, we want you to be happy and find somebody nice to bring home for Thanksgiving, okay?
Do you have a referral discount or something?
We do indeed! If you successfully refer three heterosexual men to the service, consider your full registration fee refunded (and your open palm high fived)!
Err...what's a yenta?
Yenta was the name of the matchmaker in "Fiddler on the Roof." The term is synonymous with matchmaking (and historically, with meddling...but matchmaking is the absolute loveliest form of meddling). In conclusion, "Fiddler on the Roof" is awesome.
Hey, you set me up with somebody I didn’t like! What’s up with that?
Oof! Sorry about that. Obviously we don’t know you or your tastes as well as you do. Some of this is going to be trial and error -- especially early on. That’s why it’s important for you to give us feedback after your dates, so we can make a note of it and ensure that the next person we set you up with will be a stronger match.
Can you guarantee me love?
No. We cannot guarantee you love. No one can. But we can guarantee that we will try our very best to set you up with people who jibe with your needs, wants, interests and personality.
What's the difference between a match and a date?
A match is when we introduce you to a potential date over email. A date is when you meet one another in person. We can only guarantee matches. The setting-up-a-date stuff is entirely up to you. (You're both smart people! You'll figure it out!)
What if I don't want to meet someone you match me up with?
You are under no obligation to meet anyone. Meeting new people is obviously what everyone is here to do, but if you don't want to meet someone we've connected you with, you absolutely do not have to meet them (but please do reach out and let us know, just so I can understand your reasoning.)
What if someone treats me disrespectfully?
If someone stands you up or treats you with any disrespect, please let us know immediately. After your date/s, we hope you’ll take the time to tell us what you liked and didn’t like about your match so we can better refine your wants and needs on your profile and ensure that our client base remains top-notch.
Do you ever reject potential applicants?
We do. Please understand that it's nothing personal. We are a small business and know our client base very well, so if we don't think we will have any matches for you, we simply don't want to waste your time. If you'd like, we can recommend other local matchmaking services who might have the person you're searching for.
Uh, do you ever revoke memberships?
Please note that memberships can be revoked at any time without compensation or explanation if we learn that you didn’t treat a fellow client with due respect and humanity during your date. (We don’t expect we’ll ever have to do this, though. Mutual respect is pretty basic kindergarten stuff, pals!)
I met someone amazing during my year-long membership and now I want to cancel because I don't need your service anymore. Can I get a full or partial refund?
We'll happily remove your profile from our system, but registration fees are non-refundable, unless you send three new heterosexual male clients our way successfully. Sorry about that! But congratulations on having a new special person in your life! That's great! You deserve it!
I signed up for Friend of a Friend but now I've changed my mind. Can I get a refund?
Sorry, no refunds. If you haven't yet met with your yenta, you can transfer your membership to a friend of the same gender.
I haven't had a match yet and I've been waiting for a while. I don't want to wait for one single second longer! Can I have a refund?
Sorry, no refunds. No exceptions. This process takes time and we'd prefer to set you up with strong mutual matches instead of just throwing random dates your way to fulfill a quota. Please be patient with us. If you don't have a match at the end of your year, we are happy to extend your membership another full year for free.
I'm gay/bi/open/poly/trans/genderqueer/elderly. Can I participate?
Absolutely! Friend of a Friend prides itself on being open and inclusive of all genders, ages and sexualities. Unlike many matchmaking companies, we even have a dedicated LGBTQ+ yenta (based in Toronto)!
Do you have a Facebook page?
Wait a sec…if you’re such solid matchmakers, how do you intend to stay afloat? By the very nature of your business, you’re kind of working against the repeat business model.
Our success does indeed rely upon losing customers to happy relationships! That’s why we hope our clients who find love and fulfillment to send at least two of their single friends or family members (that's four people per successful couple) to us. That way, we can keep growing...through friends of friends.
Okay, this actually sounds like a pretty awesome idea. How can I help?
Next to signing up (hello, please sign up!), the best thing you can do to help us is to spread the word! Post this site on your Facebook (and join our Facebook page), share it through Twitter or Google+ (LOL Google+!), talk about it at cocktail parties and email the link to your awesome single friends. We're relying on word of mouth from wonderful people like you to help Friend of a Friend live long and prosper.